Arwa Al-Ammari is a Saudi fashion designer known for combining traditional and contemporary elements in her designs. Her award-winning fashion brand “ArAm” captured the attention of fashion enthusiasts and was named Best Brand for Emerging Designer by Grazia in 2014.

Al-Ammari grew up with art-loving parents. Every summer, they enrolled him in class lessons between the United States and the United Kingdom. Through these and other experiences, she learned to master certain techniques such as oil painting, sculpture, sketching, photography, etc.

Regarding his higher education, Al-Ammari decided to pursue a master’s degree from the London School of Economics and Political Science, in addition to an MBA from the University of Leicester. She focused on public policy, planning and fundraising, but, looking back on her childhood appreciation for art, she decided to pursue a career in fashion, launching her luxury brand ArAm.

Al-Ammari’s dresses are designed with contemporary elements while primarily reflecting her Saudi heritage. During her travels in the Kingdom, she was inspired by the recent changes happening around her, the people and their culture, all of which would be a constant source of inspiration for her designs. However, this will not be his only source of inspiration. In fact, as she had also traveled to 25 countries on four continents, it reflects on her designs.

Soon, ArAm would be recognized for its great designs. In addition to winning several awards, Al-Ammari won the first season of “Fashion Star” on Dubai TV. She was even called “the most creative minds on the planet” by the BBC, and Grazia would name her fashion brand the best for the emerging designer in 2014. In October 2021, Al-Ammari became one of nine finalists for the 2021 Alumni Awards by the British Council.

To learn more about his latest products and other activities, you can follow Al-Ammari on Instagram (@aram_designs).