âIt will be something new, original and very elegant,â said Alatorre.
Buy DFW Tickets
The beginning of the Alatorre brand
Alatorre grew up in the small state of Chihuahua, Mexico, “a city known for having one of the best cultures in Mexico,” she said. She grew up there and then completed her college education in Chihuahua City.
She quickly became interested in fashion and started spending hours on her computer figuring out how to create her brand.
âI started looking for what I wanted to invest my time in, to get to where I am today,â said Alatorre.
Alatorre was drawn to fashion when she discovered her passion for it. She was very fond of playing with drawings and fixing things, and she loved fixing her own hats. Once she had the opportunity to make hats, she became interested in the creative process.
âI had no idea what materials were used to make them. So I started to invest my time intensively until I understood the full processes involved in a real hat, âshe said.
The process of Alatorre for his new collection
No fashion designer process is the same when it comes to creating a garment and bringing it to life. In Alatorre’s case, she only uses her imagination and her hands to create her hats.
âI imagine how lovely the hat would look with any outfit and then I bring it to life after imagining it,â she said. The materials used by Alatorre in its Denver Fashion Week collection are Bolivian sheep wool, cattle and goat hides.
Through Alatorre’s new collection, she wants to bring the message of freedom to the public. For her, being yourself is the most beautiful thing to be. Especially in the fashion world, there is never a need to limit yourself.
The challenges along the way
The challenges will always be presented along the way, but for Alatorre she took them on and that’s how she became a fashion designer. Resilience is what makes her happy and it pushed her to keep creating. In the end, it paid off. “
There is no perfect prototype for anyone. There is nothing more beautiful than being yourself. You can be so stylish as to wear a hat as an everyday accessory. Nothing is ever more important if you are happy. In the fashion world, there are no limits. We can all make it if they give us this opportunity,Alatorre said.
With great achievements for his parade, also come challenges. Alatorre struggled to determine what his style would be at DFW. She wanted to stay true to her vintage western vibe, but also decided to implement a few changes that she had never made before.
âThe hours that I worked to find the style that would define me were exhaustingâ¦ I was positive, yet nervous. I define myself in a different style. A strange combination of western-boho, without losing the vintage [aspects]. It was a challenge for my hats, âshe said.
Collection launch for Denver Fashion Week
Alatorre liked to put this collection together for a specific reason. One of his goals was to use a very diverse group of models.
âMy favorite part of this collection was to use models with no age, weight or height limits. I chose a diverse group of models because I love different culturesâ¦ I grew up with other cultures, so it was so special to me that these models give my hats a dazzling look, âhe said. she declared. She chose a collection of models representing different cultures, which was important to her in order to stay true to her roots and share her origins with the public.
Alatorre is very excited and grateful to be a part of Denver Fashion Week this year. Her son is her biggest inspiration in her fashion world. He is the reason why Alatorre decided to follow his dreams in the fashion world. âIt hasn’t been easy, but he’s my driving force to keep going. I love the way he wears my hats, âshe said.
Alatorre has accomplished a lot in her journey to become a fashion designer. She believes that failure and fear are only part of the process and that it takes persistence to make their dreams come true.
âNothing is ever easy, everything takes time and effort. I believe patience and persistence are your best friends on this journey. Being afraid is normal, and even failing, but that should never stop you from going where you want to go â, said Alatorre.
All the photographs of Roxanna Carrasco.