American shoe brand Cole Haan and their local distributor True Alliance appear to be all set to win over Australian consumers, with their ZERO Grand sneakers marked up by hundreds of dollars over the price of the same sneaker in the United States.

The US company, which was previously owned by Nike, sells the shoes locally, let its recently appointed local distributor dramatically raise prices over US selling prices, in some cases by more than 200%.

This week Cole Haan is selling the ZERØGRAND Seventy-Five sneakers at a discounted price of US $ 89.95 or AU $ 116.45. On their Australian site, the same sneaker is listed for $ 350 purchase, you get similar free shipping to the US.

That’s $ 233.55 more than the US price.

The original price of the sneakers in the United States was only US $ 200, which is $ 100 less than the OZ sticker price of $ 350.

Cole Haan has also moved to convince Australian customers, including people like me who have been buying their shoes for over 25 years using Australian credit to purchase products so they can support a local distributor who claims they ‘match the shoes’. prices or are close to »US prices.

Several Australian customers have contacted SmartHouse to complain about the company’s actions with numerous purchases of Cole Haan shoes in the United States and then shipping the shoes to Australia Posts US Shop Mate service where the shipping cost is around $ 40. per pair of shoes.

Recently, True Alliance Brand Director Adam Hendler told ChannelNews: “We are working closely with Cole Hann to ensure that their first foray into the Australian market will deliver exciting products as well as quality and value. to our local customers, ”said Hendler.

Hendler went on to say that the Tue Alliance will focus explicitly on Australia and New Zealand, and consumers will get almost exactly the same product as its US business – except for its high winter range.

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