The second day of the Michigan Style Media Summit mentioned the intersection of style, expertise and psychological well being within the style business.
The summit kicked off at 11:00 a.m. on Tuesday with a panel dialogue on the function of expertise in the way forward for the style business. In the course of the dialogue, Scott Zalaznik, senior vice chairman of digital at Adidas, defined how comparable advertising and marketing has grow to be within the athletics and style industries.
“An increasing number of, we’re seeing a hyperlink between the 2,” Zalaznik mentioned. “Celebrities (are) involved with staying in form, athletes are considering style. The buyer is much less distinguishable from these two, which is a common pattern.”
Julie Bornstein, one other panelist, mentioned the function of product managers, what it means to think about consumer expertise and perceive buyer conduct. Bornstein is the co-founder and CEO of THE YES, a purchasing platform that makes use of synthetic intelligence expertise to personalize the patron expertise. Earlier than leaving the roundtable, she suggested future entrepreneurs from the viewers to hunt out studying alternatives and benefit from the networking provided on the digital summit.
“There’s nothing that replaces experiences, (due to this fact) absorbs as a lot as you’ll be able to,” Bornstein mentioned.
The occasion additionally included an introductory dialog with dressmaker Rachel Zoe and producer Rodger Berman, specializing in their journey and function as CEO. They talked about the advantages and challenges that include being in a excessive place of management and offered some good methods for many who could also be beginning to construct an entrepreneurial profile.
Zoe emphasised the significance of utilizing enterprise pondering to drive her enterprise mannequin.
“It is advisable have an intensive understanding of what your shopper needs,” Zoe mentioned.
Zoe and Berman additionally mirrored on how the profession change allowed them to pursue their passions in entrepreneurship. Beforehand, Zoe was a stylist whereas Berman spent eight years as an funding banker and beginning a media enterprise.
The summit then proceeded with an open dialog on psychological well being consciousness within the style business with entrepreneurs Peiman Raf and Katie Sands. Raf is the co-founder of MadHappy, a model that goals to enhance shopper optimism and open conversations about psychological well being, whereas Sands is the founding father of life-style weblog HonestlyKate.
Raf mentioned how psychological well being consciousness within the style business must be extra accessible and hopes to see extra inside office advantages for psychological well being.
Sands agreed with Raf and inspired members of the viewers to think about discovering actions that convey them pleasure.
“For those who’ve received a mind, you’ve got received sanity,” Sands mentioned.
Sands additionally talked about the significance of discovering inspiration, sharing how usually the need for originality might be overestimated since many manufacturers have taken inspiration from others.
In the direction of the top of the day, the scholars started to community with completely different professionals and friends.
In an interview with The Every day, Kate Lowenbaum, co-chair of MFMS, mentioned the planning efforts wanted to create the digital summit.
“I definitely could not have executed this with out the assist and continued motivation, ardour and excessive ranges of precision of the complete pupil planning group,” mentioned Lowenbaum.
Uma Chalik, MFMS director of operations, agreed and advised The Every day that she was happy with the group’s means to remain versatile and discovered new methods to speak successfully. Chalik mentioned she discovered speaker monitoring to be efficient in persevering with group discussions and making certain conversations remained participating for a digital viewers.
“Within the theme for the remainder of this 12 months, (our summit) has pivoted into adaptability, and that undoubtedly shone immediately as effectively,” Chalik mentioned. “It has been a lifelong studying session and it has been so cool to see all of it come to life.”
Juliette Sibley, LSA Co-Chair, MFMS Co-Chair, recalled the principle purpose she joined the group in her first 12 months in an interview with The Every day.
“Numerous college students from numerous backgrounds and pursuits have come collectively for this collective mission: to attach professionals within the business and the style media with the very brilliant college students on the College of Michigan, and to fill this hole that was actually missing earlier than. Sibley mentioned.
Nirali Patel, Every day Information Contributor, might be reached at [email protected].
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