New Delhi, February 7 (SocialNews.XYZ) 2022 is the year of NFT fever, so it’s no surprise that Indian fashion designers and the industry are embracing blockchain technology. The metaverse will change the way we perceive and consume fashion.
Pankaj & Nidhi is one such brand that is breaking into the NFT space by releasing three exclusive digital artworks on India’s most trusted NFT marketplace, WazirX, in conjunction with FDCI X Lakme Fashion Week.
With NFT technology set to change the way brands incorporate non-fungible tokens into their design and marketing strategies, the craze has been identified as a digital revolution responsible for shifting the fashion market in an unexpected direction. The three NFTs minted by Pankaj & Nidhi have an inherent, self-drawn symbolism – they were all designed and crafted in a circular form. The shape represents Earth, our beautiful but vulnerable planet. The design elements of each are meant to evoke wonder and awe at the forces of nature – and how artistic motifs (courtesy Rijksmuseum, The Netherlands) co-exist with ecological wonders to create a harmonious emblem. and nurturing – to inspire us to be aware of our resources and to do what we can to help.
In response to their NFT debut, the duo said, “We all have a responsibility to use our actions and our voices, however small they may seem, to try to make a difference.” And we created these NFTs, titled Daydream, Once in a Blue Moon, and Song of the Earth, to instill gratitude for our existence on this beautiful planet. We are very excited to launch these NFTs on WazirX NFT Marketplace in collaboration with FDCI X Lakme Fashion.”
“NFTs have opened new doors of consumption and production for fashion brands,” said Vishakha Singh, Vice President of WazirX NFT Marketplace. They are now starting to invest in the digital collectibles industry. The metaverse will dramatically change the way business is conducted across all industries. Brands have become more open to new revenue streams and keen to stay relevant for future generations, and going digital is a big step in that direction. We are delighted that Pankaj and Nidhi have chosen the WazirX NFT Marketplace to explore the limitless possibilities of NFTs.”