Fashion and beauty brands are taking action against the Supreme Court’s decision to overturn Roe v. Wade.

Following the Supreme Court’s announcement on Friday that it was reversing Roe v. Wade after the ruling had been in effect for nearly 50 years – now effectively barring the constitutional right to abortion – many brands have turned to social media to express their outrage and show their support for reproductive rights.

Patagonia was among several fashion brands that took action against the decision, announcing that it will cover the bail of employees arrested while protesting the Supreme Court ruling. Other brands like Prabal Gurung, Lululemon, The Body Shop and others pledged their support by donating to various abortion funds and reproductive rights organizations.

Here, WWD rounds up some of the fashion and beauty brands that filed a lawsuit against the Supreme Court that overturned Roe v. Wade.


Patagonia announced on Friday that it would cover bail for all employees, full-time and part-time, arrested while peacefully protesting the Supreme Court’s decision.

The brand also shared the locations of the nationwide protests on its Instagram, with the caption: “Patagonia supports the dignity of choice. From Georgia to California, reproductive rights are now before our court. »

Dick Sporting Goods

Dick’s Sporting Goods said Friday it was expanding its benefits package to offer up to $4,000 to any employee who must travel out of state to have an abortion. The company extends this benefit to spouses and dependents of employees.

“We recognize that people are passionate about this topic – and that there are teammates and athletes who will disagree with this decision,” read a statement from chairman Ed Stack and general manager Lauren Hobart. . “However, we also recognize that decisions about health and families are deeply personal and made with careful thought. We’re making this decision so our teammates can access the same healthcare options no matter where they live and choose what’s best for them.

Estee Lauder Cos.

Beauty conglomerate The Estée Lauder Cos. is also expanding its health care benefits for employees to include coverage for travel and lodging needed to access reproductive health care in another state.

“This travel and accommodation expansion is part of our overall approach to continue to provide equitable access to health and wellness services for our full-time, benefits-eligible and part-time employees enrolled in benefits in the United States,” read a statement. of the society.


Loungewear brand Parade has launched a ‘Don’t F–k With Us’ collection with 100% of the proceeds going to the National Network of Abortion Funds. The collection includes two panties and a scarf that range in price from $15 to $28.

Prabal Gurung

Fashion designer Prabal Gurung has reissued his ‘Girls just want to have basic rights’ t-shirt since the Supreme Court ruling. Gurung donates all proceeds to Planned Parenthood.

“The attack on the right to choose is a direct attack and a threat to our democracy,” Gurung wrote in part. “The right to abortion is directly linked to democracy because it is part of health care, the right of people to control their bodies and their health and, above all, the right of people to choose.”

Claire V.

Fashion label Clare V. has released an “Egalité Pour Les Femmes” (which translates to “Equality for Women) t-shirt and is donating 10% of its net sales to the Center for Reproductive Rights.


Activewear brand Lululemon donates $500,000 to the Center for Reproductive Rights and continues support for Black Women’s Health Imperative.

Jennifer Fisher Jewelry

Jewelry brand Jennifer Fisher donated 15% of its sales last weekend to the National Network of Abortion Funds.

The body store

The Body Shop said it is donating $25,000 to Planned Parenthood.

Macy’s Inc.

Retailer Macy’s Inc. said it is expanding its medical coverage to provide travel reimbursement for employees who must travel to another state to receive reproductive health care services.

“Through our acceptance value, we are leaning into supporting personal decisions – which fully aligns with the commitment we have made through our social purpose platform, Mission Every One – giving more voice, choice and ownership to our colleagues, customers and communities,” the company said in a statement.


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