There’s nothing more satisfying than taking your sneakers off after a long run or a hard day’s work… But Nike has criticized its customers for doing just that.
The sportswear giant and prized sneaker supplier recently shared a video made in collaboration with marathon runner and Nike EKIN (this is how Nike calls some of their brand ambassadors/employees) Joe Micheli where he shows how to “properly” retire your runners.
“Untie them first…it will help your shoes last as long as possible,” they say. This is part of their “Move To Zero” sustainability campaign. Kudos to them for trying to extend the life of their products rather than just encouraging us to buy more sneakers, but I dunno… There’s something deeply satisfying about tossing your sneakers without untying them. It just hits different.
Of course, Nike actually came up with a sneaker designed to be put on and taken off like this. The Nike GO Flyease is a “hands-free sneaker” created with accessibility in mind and featuring a unique “Bi-Stable Hinge” that, when you take the shoe off, locks into place for easy re-entry. Then when you walk in, the shoe forms around your feet.
It’s a deceptively simple design that takes advantage of the natural way people slip into their shoes or take them off – even the box design allows you to put the shoes on without using your hands. We reckon it’s also the perfect pandemic sneaker: in this age of hyper-vigilance and hand sanitizer, not having to touch your dirty shoes sounds pretty alluring.
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Alternatively, go full “concrete cowboy” and wear RM Williams boots everywhere. No laces, no worries…