Since the start of the pandemic in 2020, collectible cards have been on the rise. Sneakers have also had a moment and the two passions of many sports fans will come together as Panini teams up with Reebok to collaborate on three pairs of the Reebok Question which will be released on Friday.

At this point, it may be fair to say that the question in all its colorways and permutations may be the signature Reebok sneaker. It has seen more releases than almost any other shoe in the brand’s catalog and is perhaps the model that the general public most associates with the Vector. The Reebok issue also has several pairs currently selling above retail on StockXfurther cementing his place at the top of the Reebok hierarchy.

Iverson walked out of Georgetown as the No. 1 overall pick in the 1996 NBA Draft and fended off Nike signing with Reebok, becoming perhaps the greatest player to ever sign with the brand. Iverson initially signed a 10-year, $50 million deal and will eventually sign a lifetime deal with the brand. And while it was a lot of money, there’s no denying that the Question is a landmark 1990s design and Iverson lived up to the hype, especially in its early years in Philadelphia.

After all, it was the shoe Iverson wore when crossing the GOAT during his rookie season.

Iverson wore the famous “blue tip” colorway tonight, featuring a white leather upper and pearl blue toe cap. The mouthpiece was perhaps the defining feature of the Question, appearing in multiple colors and materials.

Friday’s release takes the Question’s familiar silhouette and dresses it in Panini hallmarks. Prizm is considered the best of the best in the Panini range, as it is often among the most valuable and in demand. Panini has a variety of licenses including NBA, NFL, FIFA, Colleges, WWE, Pro Football Hall of Fame and Disney. Panini also had a notable endorsement agreement with the late Kobe Bryant, who grew up with the Panini product in Italy.

The Low Question, which will be the “Signature Rookie Awardis inspired by the trading card company’s rookie cards. It will feature a cobalt blue upper with a navy midsole and blue suede toe, as well as a special rookie hangtag. The central question”Prizm Tiger“features a white leather upper with a blue tiger-print mudguard, said to represent one of Panini’s rarest parallels to what Reebok calls “a touch of MVP-worthy luxury.”Prizm Pulsar black“Question Mid will be the most limited of the trio with just 2,350 individually numbered pairs honoring Iverson’s 23.5 points per game as a rookie. It will feature a black upper with a holographic upper that nods to a “legendary trading card” along with a black suede mudguard and toe and gray midsole.

All three pairs feature the Panini logo on the tongue, as well as combined Reebok and Prizm branding on the rear heel logo and combined Reebok and Panini branding on each pair’s translucent outsoles. All three pairs also have “Allen Iverson G” in the circular logo on the heel where his number 3 usually resides.

So whether you like Iverson, his sneakers, his trading cards, or all three, this is likely to be a popular drop, perhaps one of Reebok’s biggest this budding holiday season (yes, I said that , we are in holiday season). Good luck to anyone looking to pick up a pair!

Panini x Reebok Question Release Details

To see more of this month’s new arrivals, check out our release date calendar.