Dive brief:

  • PepsiCo’s Frito-Lay division is launching a compostable bag for its Off The Eaten Path brand, the company said in a statement.
  • The bags, which are available at Whole Foods Market and other select retailers as of this month, are primarily made from non-food plant sources.
  • Frito-Lay said the new packaging will help the company meet its goal of designing 100% of its packaging to be recyclable, compostable, biodegradable or reusable across its portfolio by 2025. The bags are the latest packaging introduced by food and beverage manufacturers. to limit waste.

Dive overview:

As buyers place greater importance not only on the content of the products they consume, but also the brand’s impact on the environment, GPCs of all sizes have taken notice.

While promises of using less water, more renewable energy sources, or investing in regenerative agricultural practices are popular, they are often far removed from the everyday consumer who cannot see or experience them. A bag provides the individual with a tangible object, illustrating that a food manufacturer is truly living up to their commitment.

The Off The Eaten Path brand was touted by Frito-Lay as a Better Health Offer that contains vegetables like peas, chickpeas or black beans that the buyer can actually see. The new packaging takes a similar approach.

A study conducted during the pandemic by Schorr Packaging found that 58% of consumers said they were likely or very likely to buy food products in packaging that clearly indicated they were reusable or recyclable. In a separate report, Kearney said the number of consumers who consider the environment when shopping for food is on the rise, especially during COVID-19.

Frito-Lay said consumers can register with recycling company TerraCycle to mail the packaging using the prepaid shipping label provided, or locate a local composting drop-off location. . While commendable, it remains to be seen how many time hungry consumers will take that extra step. One factor that could attract consumers is that the materials used for these bags create about 60% less greenhouse gas emissions than traditional packaging, according to the company.

PepsiCo is no stranger to compostable bags. In 2010, Frito-Lay rebranded Sun Chips by placing them in new high-tech packaging that would have been 100% compostable. The bags, however, were loud when opened, prompting consumer complaints and lower sales. The company removed the bags and then rolled out quieter packaging.

If the Off The Eaten Path bag is a success, PepsiCo could inevitably bring the packaging to some of its most prominent brands such as Fritos, Doritos and Cheetos. The company also said it will license the technology to other companies for free in order to continue its use in the GIC industry.

The new bag is the latest in a series of packaging rolled out over the past year by food and beverage manufacturers that can be reused.

General Mills Nature Valley Crunchy Granola Bars introduced fully recyclable plastic packaging last spring, a category first. Mars Wrigley has partnered with Danimer Scientific to create biodegradable packaging for Skittles. The candy company expects the new packaging to be on shelves in late 2021 or early 2022.

And Danone’s water brand Evian last week unveiled new packaging that turns all types of PET waste, including materials from items like gym bags or flip flops, into plastic bottles. .

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