– The All-Earth, Seasonal Fluid Edition to be held from March 23- March 27, 2022
– realme will collaborate with design duo Shantnu and Nikhil to showcase designs for a sustainable future
NEW DELHI, March 11, 2022 /PRNewswire/ — realme, the world’s fastest growing smartphone brand, announced its collaboration with FDCI X Lakmé Fashion Week as co-partner. The first-ever association of the world’s fastest-growing forward-thinking brand with the country’s premier fashion event underscores realme’s commitment to supporting sustainable trends in its product design and heritage.
Fashion Design Council India (FDCI) in collaboration with Lakmé Fashion Week (jointly organized by Lakmé and RISE Worldwide) will organize an all-on-the-ground, free-flowing edition for the season at New Delhifrom March 23-27, 2022. Sustainable fashion being a key philosophy at FDCI X Lakme Fashion Week, realme will explore exciting avenues to bring eco-friendly, innovative and sustainability-focused design elements to the fore. The brand will collaborate with designers as shantnu and Nikhil to present a design pattern that skillfully balances sensibility and fashionable functionality. The unique initiative will bring out the beauty of the iconic silhouette and the strong spirit of the neo-Indian.
Commenting on the development, Madhav ShetCEO – realme Indiavice president – realme and president – realme International Business Group, noted, “Since the very first realme 1, revolutionary design has always been one of the core principles of realme. As an industry leader, we believe in continuously pushing the boundaries of innovation with exciting surprises With the realme GT 2 series industry-first Paper Tech Master bio-based polymer design series, we are ready to take another step towards a new era of sustainable and eco-friendly design language and our partnership with FDCI x Lakme Fashion Week is an exciting step in this direction, aiming to deliver a premium experience through its “Go Premium” strategy and commitment to bringing sustainable design elements to consumers around the world.“
The realme GT 2 series, realme’s most premium flagship lineup, is a crucial step forward for realme, cementing leadership in the high-end smartphone market with transformative designs. realme design studio has once again partnered with the famous Naoto Fukasawa to create the the industry’s first bio-based polymer Paper Tech Master Design, which focuses on ‘The future in paper ‘ as basic design inspiration. This makes realme GT 2 series a class apart from its peers, as it is the perfect combination of art and respect, love and reverence of the great environment.
realme is a technology brand specializing in providing technology products that provide a comprehensive superior experience for global users. The brand was officially created on May 4, 2018 by its founder Sky Li and Madhav Shet in India, with a young and strong team that has rich experience in the smartphone industry. Committed to creating a smart, connected and connected lifestyle for young people, we democratize cutting-edge technology to provide the best technology products in every price segment.
realme became the No. 6 smartphone brand in the world in the second quarter of 2021 with a holistic portfolio of smartphones ranging from entry-level to flagship segments, including GT series, Number series, Narzo series and C series. As a 5G leader in Indiarealme is the first to bring a 5G phone to the Indian market, realme X50 Pro 5G in February 2019 and became the first brand of 5G smartphones in India with a 23% share in Q2 2021, according to Counterpoint Research.
realme launched realme TechLife Ecosystem, supported by 1+5+T strategy, which is smartphone-centric and spans 5 key categories of realme-branded smart TVs, wearables, TWS, laptops and tablets and technology products TechLife® in 3 categories of Smart Life Care, Smart Entertainment and Smart Connect. realme has developed more technology products with innovative partners to enrich the realme TechLife ecosystem.
For more information, please visit www.realme.com/in/