Ryka lives up to her “made for women” mantra.
The athletic brand, which is a division of Caleres, has created the first collection of so-called maternity sneakers, specially designed for expectant mothers.
The capsule line, called Ryka Xpectfit, is set to hit stores and Ryka.com in May, just in time for Mother’s Day. It consists of three styles: the casual Love Life sneaker and the Laid Back slip-on mule which are intended for everyday use. And the Lovable style is a performance shoe designed for more active pregnant women.
All shoes feature OrthoLite foam insoles and the brand’s exclusive Rezorb-Lite cushioning, as well as high-traction rubber outsoles. But more importantly, the styles are designed to accommodate a woman’s changing feet.
For many women, footwear becomes a challenge in the final months of pregnancy, when it becomes increasingly difficult to reach your feet to lace up sneakers. And many moms-to-be have swelling in their legs and feet, which makes it difficult to put on your favorite shoes. (You may remember when Jessica Simpson posted startling footage of her swollen feet while pregnant with her second daughter.)
Ryka aims to solve all of these problems with trainers that are easy to slip on and feature Velcro straps or toggle closures that provide an adjustable fit.
The shoes can also blend into any wardrobe thanks to their neutral color palette and affordable prices. The Love Life sneaker, which sells for $120, is available in grey, white and black. The Laid Back mule, priced at $100, comes in black and pale pink. And the Lovable performance shoe, also $120, comes in black, navy, and gray.
In recent years, sports companies have begun to increasingly cater to the needs of pregnant women after several female athletes, including Olympian Allyson Felix, reported discriminatory behavior at industry giant Nike. The Swoosh then revised its policies for athletes. And she – and other brands – followed with collections aimed at this segment of the women’s market, although the products were limited to fitness wear. Until now, footwear has remained a largely overlooked category.