• Former NBA basketball player Shaquille O’Neal brings his SHAQ shoes to South Africa.
  • There are three types of shoes available, priced between R799 and R999 for adults and children.
  • The shoe is not a high-end product aimed at sneakerheads but rather at “ordinary” people.
  • For more stories, go to www.BusinessInsider.co.za.

Dr Shaquille O’Neal’s SHAQ sneakers and apparel, best known as a former NBA star basketball player, are now on shelves after an official launch in South Africa in December 2021.

Prompt by a meeting with a fan who asked the athlete when someone would produce an affordable sneaker line, O’Neal ended an endorsement deal with Reebok (valued at $40 million) to launch his own line. In 2004, O’Neal launched SHAQ alongside its other Dunkman brand.

SHAQ shoes are now on the shelves at retailers such as Tekkie Town. You can find three types of sneakers in the collection: Full Press, Analog and Bankshot, as well as the Corner children’s collection.

NBA, Shaquille

The shoe designs take the form of high-end basketball sneakers commonly worn by sneaker enthusiasts.

Arguably one of the best and most aggressive centers to ever play basketball, “Shaq was well known as one of the most dominant players on the court,” says Jaysen Champan of SHAQ South Africa.

NBA, Shaquille

Despite the similarities and conventional design, Champan says a higher-end line of sneakers may see the light of day in the future, but the current line is aimed at “everyday consumers.”

Prices start at R799 for children and R999. “O’Neal is committed to offering sneakers at a more accessible price point than its competitors,” says SHAQ South Africa.

NBA, Shaquille

Typical prices for high-end branded sneakers are much higher than this.

Air Jordan 2 ‘Rivals’ at ShelfLife will set you back R3,099.

NBA, Shaquille, Nike, Jordan

Air Jordan 2 Rivals Woman

South African sneaker stockists such as Drip Shop are selling Air Jordan 1 Travis Scott Retro for sale at R1,999.

air jordans

The Adidas Yeezy 700 v3 ‘kyanite’ at a Street Aesthetics retailer is selling for R2,799, down from its original price of R4,000.

NBA, Shaquille, Adidas, Yeezy

Adidas Yeezy 700 V3 “Kyanite”

To date, O’Neal has sold over four million pairs of SHAQ sneakers.

The brand also offers a line of moisture management apparel that includes basketball jerseys, t-shirts, caps, socks, including lifestyle apparel.

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