BISMARCK, ND (KFYR) — What may be just shoes for some is a career for another.

In Bismarck, dozens of “sneakerheads” gathered to buy, sell and trade sneakers at a convention on Sunday, the first of its kind in the region.

Demand has increased across the country. A 2020 Cowen Research Equity study indicates that the US sneaker resale market generated two billion dollars in 2019 alone and will generate up to $30 billion by 2030. And in North Dakota, a sneaker seller hopes to open his own store within the year.

“I really love being with shoes, and it’s always something that I appreciate and love being with me, so I’ve always wanted to sell shoes,” said sneakerhead Asher Davis.

Davis said there was a lack of affordable sneaker options in the Bis-Man area, and even online. One event organizer said that’s exactly the need he hopes to fill.

“It feels good to put shoes on someone’s feet, that they can stare at a shoe for a long time and really, really want it, and they just can’t afford it, and then we We have it at a lower price and they can get that deal and get the shoe they wanted,” organizer Tyler Ensrue said.

High prices are a big factor in the sneaker resale market, with people looking to sell shoes for more than they bought.

“I’ve seen a lot of people, like, say, someone would buy me a pair of shoes for like $100, and I look at their story or wherever they put it, and they sell it for $400, like s ‘they were completely raising the price,’ Davis said.

Organizers said they hope to hold another convention if all goes well.

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