Web3 Lifestyle App, based on Solana, STEPN announced a collaboration with the Spanish football club Atlético de Madrid and the crypto exchange WhaleFin to “launch a collection of football boots (sneakers) in NFT format on the STEPN mobile application” .
In its “run-to-earn” gaming app, STEPN includes GameFi and SocialFi settings. It is compatible with NFT sneakers.
This collection will include 1,001 Atlético de Madrid NFT boots, with owners eligible to win signed club merchandise, enter a raffle for an exclusive travel and hotel experience, and tickets to see the team play live at Cívitas Metropolitano and WhaleFin Airdrops.
Each of the 1,001 “digitally hand-drawn” football boots is classified into one of three categories: common, uncommon or rare.
The 850 Common shoes are based on the club’s domestic and international titles, the 140 Uncommon shoes are based on the stadiums and the 11 Rare shoes are based on the starting formation.
The 1,001 boots are all of the “Genesis” variety, which offers buyers exclusive benefits through the STEPN app.
Íñigo Aznar, Commercial Director of Atlético de Madrid, said: “This strategic alliance with WhaleFin opens up a new world of possibilities for the club and our fans around the world. Exploring new ways to connect with our fan base and with communities like STEPN allows us to discover the innovative possibilities offered by Web3.
In the first edition of this co-branded Genesis sneaker collection, 200 shoes will be released, with WhaleFin distributing 180 of these first boots, which will include 160 Common sneakers, 19 Uncommon sneakers and an exclusive pair of Rare sneakers.
STEPN will pay for the remaining 20 sneakers in order to raffle them off as community rewards for its loyal users.
The collaboration is important because 10% of the proceeds from the sales of the club’s sneakers will go to the Atlético de Madrid Foundation to fund international schools.
Mable Jiang, Chief Revenue Officer of STEPN, said, “Through this collaboration, we aim to connect the world of physical activity to the Web3 space by delivering tangible, real-world rewards. The launch of this collection is a key step in our journey to show the value of collecting and the utility of NFTs and we see great potential in helping partners connect with their communities through our products.
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