the Woolmark International Prize, a leading incubation program that encourages and celebrates exceptional talent, showcases the beauty and versatility of natural fibers with its annual rewards program. The program’s 18-month cycle includes education, mentoring, networking opportunities, seed funding and access to the global wool supply chain. The Australian-founded organization has been a benchmark for fashion designers and artists around the world.
The International Woolmark Prize (IWP) recognizes the winners of an eclectic group of finalists who have demonstrated great sophistication in their sartorial language as fashion designers. Finalists include brands Bethany williams and Matty Bovan from the United Kingdom, Kenneth ize from Nigeria, Thebe Magugu South Africa, Casablanca representing France and The horseman From Canada.
Musician and creative mind, Solange Knowles, and her studio Saint Heron collaborate with the IWP and produce a digital presentation celebrating the work of the finalists with visuals and a hero film titled “Passage, ”As part of the full creative rollout. Knowles and Saint Heron’s film features music legend Dionne Warwick, Pose actor Dominique Jackson and rapper SahBabii to name a few.
This will be Solange’s first film in 2 years, in collaboration with artist-filmmaker Wu Tsang, as well as performer artist Tosh ‘Boychild’ Basco.
The International Woolmark Prize recognized fashion legends such as the late Karl Lagerfeld, former Chanel alumnus, and Yves Saint Laurent in 1954. This list also includes Giorgio Armani, Donna Karan and Ralph Lauren. These designers paved the roads that lead to the world’s greatest fashion houses. Winning the International Woolmark Prize provides the resources to create meaningful collections and invests in sustainable processes these designers can use to propel their brand success.
Presage Founder and Creative Director Emily Adams Bode has seen success and how he contributes to the manufacturing process of these little fashion houses. Bode would ultimately pique the interest of the wider fashion markets after Adams Bode was the winner of the 2020 Karl Lagerfeld Prize for Innovation.
Adams Bode says: “They opened the doors to the best wool suppliers in the world. Woolmark allows us to partner with these little factories that have sustainable, traceable and certified yarns. To have a very clear vision of the origin and transparency of your materials. on that, it is durable. This year’s finalists can expect to have the same experience in resources and education for business growth.
Each designer has developed their lines in the most efficient way with limited resources. They have many aspirations in realizing their creative visions as fashion designers. The Woolmark International Prize is the only grand prize to focus on innovation and product creation, advancing fashion companies for conscious fashion brands, based on ethical practices and a sustainable future.
Watch the full movie here.