The luxury fashion business of designer Amanda Wakeley, made famous for dressing Princess Diana and Meghan Markle, is set to be liquidated after collapsing into administration last year.

AW Retail was known for its dresses, bridal and formal wear, had until recently traded from its flagship store in Mayfair, as well as having an established eStore and concessions in high-profile department stores.

Clare Lloyd and Colin Hardman of Smith & Williamson LLP were appointed as joint administrators in May 2021.

READ MORE: How British fashion designer Amanda Wakeley’s business collapsed into administration

At the time, Smith & Williamson said the business’s business performance had suffered from the current pandemic conditions, particularly at its Mayfair store and concessions, which were both forced to close due to lockdown measures. .

Trade continued through its eStore and premium home shopping channels.

However, the company said: “It needed an additional investment in working capital to follow the planned strategic direction. Unfortunately, this funding was not forthcoming.

“After asking Smith & Williamson LLP to undertake an options review, the company sought to find a buyer for the business.”

In an update to creditors in December 2021, Smith & Williamson LLP said it “was not possible to secure an operating sale of the business because despite a thorough marketing process, no viable offer was finally to come”.

During the appointment of directors, 12 confidentiality agreements were concluded regarding the purchase of shares while nine staff members were dismissed.

The events that led to the company’s collapse into administration were revealed by BusinessLive in July last year.

The brand, which launched in 1990 and was backed by AGC Equity Partners in 2012, had planned to launch in 2021/2022 in the United States, but the move was put on hold due to the Covid-19 pandemic.

Notice has now been filed with Companies House to move from administration to creditors’ voluntary liquidation.

Amanda Wakeley grew up in Cheshire and was educated at Cheltenham Ladies College.