Editions 2-49 of Off-White’s “The 50” sneakers sport gray and white uppers, making the sneaker easy to style or customize. To pay tribute to the latter, the brand has launched a series highlighting the editions of its latest collaboration with Nike.
The focus on custom, which will take place on Virgil Abloh’s commemorative arch___itecture platform, kicks off with a Nike Dunk Off-White (5/50 edition) reworked by sneaker enthusiast @iwearsnkrs. Hand-dyed to sport a bold orange tone, the shoes are now one of a kind, playing on the original Dunk exclusivity. “I didn’t have exclusive access but ended up with an exclusive pair,” @iwearsnkrs captioned a post showing the sneakers. He also notes that the orange hue of the shoes was inspired by a Nike hat he had previously saved.
That’s all for Abloh – Encouraging other fans to make their own edits, Off-White asked its consumers to send in submissions of their own edited Nike Dunk Low “The 50” by tagging #offwhitedunkedit. Some designs will be reposted in the near future, the brand said.
However, the exclusivity of the Off-White models pushes many consumers to never wear the sneakers, let alone modify them. After interacting with Nike’s SNKRS app to gain exclusive access, paying nearly $ 200 for the sneakers, and overcoming delivery and theft issues, many who own one of the “50” Dunks relish their work – or reap significant profits from reselling sites.
Still, there are Off-White fans who will attempt to modify their sneakers in an attempt to get Abloh’s attention. Many who indulge in the brand’s designs do so because of its name and exclusivity, which means that an Abloh repost may be worth more than keeping their shoes in their original condition.
Customs cancellation – While Off-White encourages customs, Nike has recently done everything to stop them. Whether the custom sneaker is seen as a bootleg, custom, or tribute, the Swoosh pursues anyone who comes close to the likeness of its Air Force 1 and Dunk: where does Off-White’s custom initiative fit?
Given that Nike has already profited from the drop in “The 50” and the Off-White editions won’t be for sale, the company apparently doesn’t care. One of his biggest motivators – aside from protecting his copyrighted designs – is money, and here it isn’t. As soon as a customizer decides to sell their modified Off-White x Nike Dunk, the Swoosh will likely step in and crush the sale.